Los Angeles, CA and New York, NY – August 19, 2002 – It’s not everyday you find a home large enough for Clifford The Big Red Dog™. But for the next six weeks, Clifford™ can be found at KB Home communities nationwide during “Clifford and KB Home’s Dog Gone Great Giveaway!” The joint marketing campaign is being launched today by KB Home, one of the nation’s largest homebuilders, and Scholastic Entertainment, the world’s premier producer of children’s entertainment. The event marks the first time Scholastic Entertainment has partnered with the homebuilding industry for a marketing campaign. The promotion, which will run from August 19–September 30, 2002, includes Clifford™ book and video giveaways at all KB Home communities, as well as special appearances by the crimson canine himself. The KB Home promotion will be supported by print advertising, direct mail, signage and Web site.
 Adored by children all over the world, Clifford is the star of Scholastic’s best-selling books with 97 million copies in print. His animated television series on PBS KIDS™ is the #1 rated show for children ages two to five and two to 11* and is seen by approximately 98 percent of U.S. households. “It’s a perfect fit,” says Wendy Marlett, senior vice president of Marketing for KB Home, about this first-ever homebuilder/oversized dog promotion. “For many of our homeowners, Clifford already feels like a part of the family. As KB Home focuses on building quality homes for first-time and first-move-up homebuyers, more than 70 percent of our homebuyers have children. For these families, Clifford will have a special appeal.” Marlett added, “We are also pleased to be teaming up with Scholastic, a company with a rich history that shares KB Home’s commitment to families.”
Leslye Schaefer, senior vice president, Marketing and Consumer Products, Scholastic Entertainment said, “Our promotion with KB Home truly illustrates the marketing power and overwhelming appeal of Clifford. This unique initiative also shows that there are limitless opportunities out there for companies to utilize our Big Red friend to maximize their promotional and marketing endeavors. We are excited to be teaming with KB Home in their efforts to help families find their dream homes.”
KB About KB Home
KB Home is one of America's largest homebuilders with domestic operating divisions in some of the fastest-growing areas of the country including: West Coast—California; Southwest—Arizona, Nevada and New Mexico; and Central—Colorado, Florida and Texas. Kaufman & Broad S.A., the Company's majority-owned subsidiary, is one of the largest homebuilders in France. In fiscal 2001, the Company delivered homes to 24,868 families in the United States and France. It also operates a full-service mortgage company for the convenience of its buyers. Founded in 1957, KB Home is a Fortune 500 company listed on the New York Stock Exchange under the ticker symbol "KBH." For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit the Company's Web site at kbhome.com.
About Scholastic Entertainment
Scholastic Entertainment (SE) is the entertainment and media division of Scholastic Inc., the global children’s publishing and media company. Scholastic Entertainment is a leading producer of quality, family-oriented television programming, feature films, videos, and web sites, and a major licensor and marketer of children’s properties worldwide. Scholastic Entertainment produces: Scholastic’s Clifford The Big Red Dog™, the award-winning animated series (PBS KIDS™); Scholastic’s The Magic School Bus®, top-rated Emmy and Annenberg award-winning series staring Lily Tomlin (Fox Kids); the award-winning Dear America™ and The Royal Diaries™ series (HBO); Animorphs®, the live-action kids adventure series (Nickelodeon); Goosebumps®, the award-winning, top-rated children’s TV series, the critically acclaimed feature films, The Baby-sitters Club, The Indian in the Cupboard, The Mighty and recently announced that it will produce the film of the award-winning Philip Pullman trilogy, His Dark Materials, with New Line Cinema. In addition, Scholastic Entertainment has launched a line of PLAY! Scholastic™ toys that celebrate the fun of learning. As further evidence of its leadership, Scholastic Entertainment was nominated for seven prestigious 2002 LIMA International Licensing Excellence Awards in five different categories, winning for best brand/corporate license of the year for PLAY! Scholastic™ toys. For more information, visit Scholastic’s Webby award-winning web site at scholastic.com.
* For PBS, NCI special TV ratings, April 2002
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