With one single phone call, a potential customer can be pre-qualified to purchase a new Kaufman and Broad home, receive a free credit report, and be given a list of the Kaufman and Broad communities that meet both the customer's geographic preference and his or her budget.

This unique service -- the first of its kind offered by a builder -- is designed to bring high quality potential buyers to Kaufman and Broad communities throughout California.

"Very simply, if potential clients walk into our sales office already pre-qualified, they will be less distracted by concerns about whether they can afford to buy the home they want," said Jeff Charney, vice president, marketing and communications. "houseCALL™ also gives the sales representatives more time to develop a relationship with the client that will lead to a sale, since the job of pre-qualifying has already been completed."

When a caller dials 1-800-34 HOMES, he or she will be immediately connected to a Kaufman and Broad houseCALL™ representative. After just a few questions and within minutes, the caller will know how much home he or she can afford.

The houseCALL™ representative will also provide the caller with a list of Kaufman and Broad homes in their price range, and set up a personal appointment at one of those communities for the caller to pick up their free credit report.

"houseCALL™ recognizes the fact that today's home buyers are increasingly sophisticated, and seek as much information as possible that will assist them in their purchase," said Charney. "The houseCALL™ program provides clients with the information they are looking for while taking the guess-work out of the home buying process."

To effectively handle the increased call volume to the Company's toll-free houseCALL™ hotline" (1-888-KB-HOMES), Kaufman and Broad has hired 45 licensed representatives working from a call center in Pleasanton, California.

"houseCALL™ is typical of the high standards Kaufman and Broad holds for innovation and creativity," Charney added. "It's another 'first' for the industry; a service that no other builder offers."

Los Angeles-based Kaufman and Broad Home Corporation is the largest home builder in the West with 15 operating divisions in California, Nevada, Arizona, Colorado, Utah, New Mexico and Texas. The company is also among the largest builders in metropolitan Paris, France.

For More Information Contact:
Kate Mulhearn
(310) 231-4015
kmulhearn@kbhome.com